You want to have a great logo. Everyone who has a business wants a logo that people are going to remember and that they are going to be able to associate with the right company. Some businesses have stellar logos that you can recognise easily. Consider some of the logos that you see often, such as the McDonald’s logo, Apple, Nike, and Google. With millions of logos out there, what is it that makes those logos stand out from the crowd? It is actually a combination of things. They appear in all the advertising the companies do, the logo has a shape that’s easy to recognise, and you can recognise them even without colour.
When you are developing a good logo for your business, hopefully with the help of a professional graphic designer, you are going to want to consider all of the following.
Tips for a Great Logo
The logo should look good and legible whether it is at a large size or a small size on your business card. The logo should never suffer because of the size. In addition, remember that even though colours might be a part of your logo, people should be able to recognise the logo even without the use of colour. You would probably recognise the Nike swoosh or the McDonald’s arches whether they were in colour or simply a silhouette. That’s the mark of a great logo.
What is the hook for the logo? You want to have something that makes it look at bit different from the other logos in your field. Some professions seem to have trouble understanding this. How many logos have you seen for a law firm that utilises the same images, such as scales of justice or a gavel? They even use the same font in many cases, and doing this is going to make it extremely difficult for prospective clients to know one logo from another.
You want the logo to be simple too. If you have a logo that is too busy, then it can often reduce the ability for someone to recognise it quickly. Too many things in a logo can make it illegible at smaller sizes.
One of the most important things to remember when you are creating a logo for your business is that you probably can’t do it on your own. If you do not have expertise in graphic design, and you do not know design theory, then you aren’t going to be able to create a great logo that’s right for your company.